Renault 5, qual è la canzone elettronica della pubblicità per l’auto 100% elettrica?

È una scelta decisamente azzeccata, quella dei creativi della Renault per l’ultima campagna di marketing legata all’imminente lancio della Renault 5 elettrica, meglio nota come R5.

È la scelta della canzone che fa da sottofondo al breve spot che è possibile vedere in tv a partire da fine 2023 e in vista del lancio per il 2024 della nuova automobile, per cui l’azienda francese sta cercando di creare un grande hype anche attraverso uno spot abbastanza misterioso, che svela e non svela, che dice e non dice.

Ricorrenti i 5, il colore giallo e il concept di R5VOLUTION.

Come possibile leggere nella descrizione del video della pubblicità postato su YouTube:

la R5VOLUTION sta arrivando.
#R5 tornerà nel 2024 #R5isback
guidala per primo con R5 R Pass

Ma non siamo qui per promuovere la macchina della Renault, bensì per dirvi qual è la traccia scelta per la campagna pubblicitaria.

Una traccia apprezzatissima, anche a giudicare dai commenti ai margini del video.

Si tratta di Instant Crush, canzone scritta, prodotta e cantata dai francesi (toh, Renault che sceglie un gruppo francese!) Daft Punk in collaborazione col musicista statunitense Julian Casablancas.

È stato il quarto singolo del quarto album del gruppo, Random Access Memories, uscito nel 2013, e la canzone è stata inserita tra le 100 migliori canzoni dell’album da Rolling Stone (al 53esimo posto).

Di seguito vi lasciamo con il testo per intero della canzone, cosicché possiate individuare da voi la parte di testo presente nella pubblicità della Renault:

I didn’t want to be the one to forget
I thought of everything I’d never regret
A little time with you is all that I get
That’s all we need because it’s all we can take
One thing I never see the same when you’re ‘round
I don’t believe in him, his lips on the ground
I wanna take you to that place in the Roche
But no one gives us any time anymore
He asks me once if I’d look in on his dog
You made an offer for it, then you ran off
I got this picture of us kids in my head
And all I hear is the last thing that you said
I listened to your problems, now listen to mine
I didn’t want to anymore, oh
And we will never be alone again
‘Cause it doesn’t happen every day
Kinda counted on you being a friend
Can I give it up or give it away?
Now I thought about what I wanna say
But I never really know where to go
So I chained myself to a friend
‘Cause I know it unlocks like a door
And we will never be alone again
‘Cause it doesn’t happen every day
Kinda counted on you being a friend
Can I give it up or give it away?
Now I thought about what I wanna say
But I never really know where to go
So I chained myself to a friend
Some more again
It didn’t matter what they wanted to see
He thought he saw someone that looked just like me
The summer memory that just never dies
We worked too long and hard to give it no time
He sees right through me, it’s so easy with lies
Cracks in the road that I would try and disguise
He runs the scissors at the seam in the wall
He cannot break it down or else he would fall
One thousand lonely stars
Hiding in the cold
Take it
I don’t wanna sing anymore
I listened to your problems, now listen to mine
I didn’t want to anymore, oh
And we will never be alone again
‘Cause it doesn’t happen every day
Kinda counted on you being a friend
Can I give it up or give it away?
Now I thought about what I wanna say
But I never really know where to go
So I chained myself to a friend
‘Cause I know it unlocks like a door
And we will never be alone again
‘Cause it doesn’t happen every day
Kinda counted on you being a friend
Can I give it up or give it away?
Now I thought about what I wanna say
But I never really know where to go
So I chained myself to a friend
‘Cause I know it unlocks like a
I don’t understand
Don’t get upset
I’m not with you
We’re swimming around
It’s all I do
When I’m with you
And we will never be alone again
‘Cause it doesn’t happen every day
Kinda counted on you being a friend
Can I give it up or give it away?
Now I thought about what I wanna say
But I never really know where to go
So I chained myself to a friend
‘Cause I know it unlocks like a door
And we will never be alone again
‘Cause it doesn’t happen every day
Kinda counted on you being a friend
Can I give it up or give it away?
Now I thought about what I wanna say
But I never really know where to go
So I chained myself to a friend
‘Cause I know it unlocks like a door